LUXURY HOME EQUIPMENT
SANITARYWARE
INTERIOR FULL BRAND BOOK
Solène was entering a category owned by century-old names. It needed an identity strong enough to stand apart from day one.
A luxury home equipment brand needed more than a premium look to differentiate from established players. Here's the full brand book, visual code, and identity system we built.
Pain Point
Looking premium wasn't the brief. Looking like nobody else in the category was.
Luxury sanitaryware and home equipment is a category owned by brands with decades, sometimes a century, of design heritage. Walking in with generic luxury cues, gold accents, an elegant serif, would have made Solène just another name on an already crowded shelf. The client's core ask was explicit from the start: real differentiation, not just polish. That meant Solène needed an identity built from an original visual language of its own, not borrowed conventions, something specific enough to be unmistakably itself in a market built on sameness.
“In a category built on sameness, looking premium isn't enough. Solène needed to look like nobody else.”
Services deployed
Execution
We established the monogram system as the soul of the identity, deciding exactly how it would be used across every touchpoint before any other design work began.
We built stone-cut geometry as Solène’s signature visual language, giving the brand a design core that belonged to no one else in the category.
Brand message, tagline, positioning, target audience, tone of voice, dos and don’ts, and a custom typography system were all built out to create a distinctive and consistent identity.
The logo was built in English and Arabic, then applied across signboards (five options), visiting cards, letterheads, and both social and brand mood boards.
Before & After
Before
After
No defined monogram or visual system
No original visual core
Undefined, likely to default to a licensed font
At risk of blending into a crowded luxury category
None
Undefined
