FINTECH

CO-BRANDED FINANCIAL PRODUCTS B2B

DYNAMIC FRAMER WEBSITE BUILD STORY

Imprint powers credit cards for Shell, Rakuten, and Booking.com. The website had to move with the same precision as the platform itself.

A fintech powering co-branded credit cards, deposit accounts, and installment loans for major global brands needed a Framer website dynamic enough to match the scale and engineering credibility behind the platform. Here's what we built.

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ORIGIN

Built as a purpose-built credit card platform, ‘Imprint Core,’ powering every sign-up, swipe, and rewards redemption behind the scenes for its partner brands.

ORIGIN

Built as a purpose-built credit card platform, ‘Imprint Core,’ powering every sign-up, swipe, and rewards redemption behind the scenes for its partner brands.

PARTNERS

A genuine roster of major, recognizable brands, Shell, Rakuten, Booking.com, Crate & Barrel, Turkish Airlines, H-E-B, credibility most fintechs spend years building.

PARTNERS

A genuine roster of major, recognizable brands, Shell, Rakuten, Booking.com, Crate & Barrel, Turkish Airlines, H-E-B, credibility most fintechs spend years building.

PRODUCT RANGE

Three distinct co-branded financial products, credit cards, deposit accounts, and installment loans, each configurable to a partner brand's specific needs.

PRODUCT RANGE

Three distinct co-branded financial products, credit cards, deposit accounts, and installment loans, each configurable to a partner brand's specific needs.

ENGINEERING CREDIBILITY

Real, hard performance numbers, 1-second application decisions, a 75% non-crash rate, 13M+ transactions processed, numbers most competitors can't put on a homepage.

ENGINEERING CREDIBILITY

Real, hard performance numbers, 1-second application decisions, a 75% non-crash rate, 13M+ transactions processed, numbers most competitors can't put on a homepage.

Pain Point

Imprint's platform moved fast. The website had to prove that before anyone read a word of copy.

A fintech asking major brands to trust it with their credit card programs needs a site that demonstrates precision before it explains it. Imprint's engineering numbers, one-second decisions, a 75% non-crash rate, 13 million-plus transactions, are genuinely impressive, but static numbers on a page don't convey the platform's actual speed and polish. The partner roster, Shell, Rakuten, Booking.com, and others, is real, hard-earned credibility, but a static logo wall undersells what those partnerships actually represent. On top of that, Imprint's product suite spans three distinct offerings, credit cards, deposit accounts, and installment loans, that all needed their own space without cluttering the story. The challenge wasn't the platform or the partnerships. It was building a website dynamic enough that scrolling through it felt like using something built with the same precision as the product itself.

“A platform built on speed and precision doesn't get to have a static website. The site has to move like the product does.”

Services deployed
FRAMER WEBSITE DESIGN & BUILD
FRAMER WEBSITE DESIGN & BUILD
FRAMER WEBSITE DESIGN & BUILD
SCROLL & MOTION UX DESIGN
SCROLL & MOTION UX DESIGN
SCROLL & MOTION UX DESIGN
ANIMATED DATA VISUALIZATION
ANIMATED DATA VISUALIZATION
ANIMATED DATA VISUALIZATION
PARTNER PAGE ARCHITECTURE
PARTNER PAGE ARCHITECTURE
PARTNER PAGE ARCHITECTURE
INTERACTIVE PRODUCT UX
INTERACTIVE PRODUCT UX
INTERACTIVE PRODUCT UX
ONGOING SITE SUPPORT
ONGOING SITE SUPPORT
ONGOING SITE SUPPORT
UGC & INFLUENCER MARKETING

Execution

The team behind it

Framer designers and developers, motion/UX specialists, and content producers built the site to move with the same precision as the platform itself.

The team behind it

Framer designers and developers, motion/UX specialists, and content producers built the site to move with the same precision as the platform itself.

A scroll-driven, motion-led site structure.

Animated stat counters, auto-scrolling partner carousels, and interactive tabbed sections were built throughout, so the site itself demonstrated the platform's speed rather than just describing it.

Real engineering numbers turned into a dynamic, animated proof section.

Figures like 1-second decision time, 75% non-crash rate, and 13M+ transactions were built to count up and animate on scroll, giving hard data the same energy as the platform behind it.

An interactive product suite section, not a static feature list.

Predict, Insights, Marketing, and Rewards were structured as a tabbed, explorable section, letting visitors move through Imprint Core's capabilities at their own pace.

Dedicated partner pages, backed by video-led imagery throughout.

Shell, Rakuten, Booking.com, and Crate & Barrel each got their own page and narrative, while autoplaying video and considered product visuals replaced static banners across the site.

01

01 Built a scroll-driven site structure instead of a static, scrolling brochure.

A platform built on speed shouldn't launch on a static site. We built animated stat counters, auto-scrolling partner carousels, and scroll-triggered transitions throughout, so moving through the site felt as considered as the platform itself.

03

03 Structured the product suite as an interactive, tabbed experience.

Predict, Insights, Marketing, and Rewards are four different capabilities that don't work well as one long list. We built a tabbed section that let visitors explore each one at their own pace, without overwhelming the page.

02

02 Turned real engineering numbers into an animated, on-scroll proof section.

Numbers like 1-second decisions and 13M+ transactions deserve more than a static table. We built them to count up and animate as visitors scrolled, giving hard data the same energy as the product it describes.

What we did

05

01 Built a scroll-driven site structure instead of a static, scrolling brochure.

A platform this dynamic needed a homepage that matched. We built an autoplaying video hero and carefully directed product visuals throughout, giving the first impression the same sense of motion running through the rest of the site.

04

04 Gave major partner brands their own dedicated, considered pages.

Shell, Rakuten, Booking.com, and Crate & Barrel are real, hard-earned partnerships. We built each one its own page and narrative, so every partnership got room to be told as its own story instead of a shared logo wall.

Before & After

Before

After

Website

Static B2B homepage

A scroll-driven, motion-led Framer site

A scroll-driven, motion-led Framer site

Engineering credibility

Numbers listed in a static table

Animated, on-scroll stat counters (1s decisions, 75% non-crash rate, 13M+ transactions)

Animated, on-scroll stat counters (1s decisions, 75% non-crash rate, 13M+ transactions)

Product suite presentation

One long feature list

An interactive, tabbed exploration of Predict, Insights, Marketing, and Rewards

An interactive, tabbed exploration of Predict, Insights, Marketing, and Rewards

Partner storytelling

A shared logo wall

Dedicated pages for major partners like Shell, Rakuten, and Booking.com

Dedicated pages for major partners like Shell, Rakuten, and Booking.com

Homepage experience

Static banners

Video-led hero content and considered product imagery

Video-led hero content and considered product imagery

Category positioning

Risked reading like any enterprise SaaS homepage

Site itself demonstrates the platform's speed and precision

Site itself demonstrates the platform's speed and precision

The platform's speed was never the risk. Building a site that could actually demonstrate it, was.

The platform's speed was never the risk. Building a site that could actually demonstrate it, was.

The platform's speed was never the risk. Building a site that could actually demonstrate it, was.

Results

15+ AI-Led

Videos

Smooth

Scroll-Driven Site

10+

Interactive Partner Pages

15+ AI-Led

Videos

Smooth

Scroll-Driven Site

10+

Interactive Partner Pages

Beyond the numbers

An engineering credibility section considered enough to match the numbers it's presenting

A homepage that demonstrates platform speed and precision instead of just claiming it

Major brand partnerships, Shell, Rakuten, Booking.com, each given room to be told as their own story

Image
Image
Image

An engineering credibility section considered enough to match the numbers it's presenting

A homepage that demonstrates platform speed and precision instead of just claiming it

Major brand partnerships, Shell, Rakuten, Booking.com, each given room to be told as their own story

Image
Image
Image

An engineering credibility section considered enough to match the numbers it's presenting

A homepage that demonstrates platform speed and precision instead of just claiming it

Major brand partnerships, Shell, Rakuten, Booking.com, each given room to be told as their own story

Image
Image
Image

This wasn't a website project. It was building a site dynamic enough to move with the same precision as the platform it represents.

This wasn't a website project. It was building a site dynamic enough to move with the same precision as the platform it represents.

View Website Live

Takeaways for Brand

Takeaways for Brand

Pin icon image

A platform built on speed shouldn't launch on a static site.

The site itself is the first demonstration of what the product actually does.

Pin icon image

Real performance numbers deserve more than a table.

Animated, on-scroll proof sections give hard data the same energy as the product behind it.

Pin icon image

Multiple product lines need interactive structure, not one long list.

A tabbed or explorable section respects a visitor's time better than scrolling past everything at once.

Pin icon image

Major partnerships deserve dedicated space, not a shared logo wall.

Each one is a story worth telling on its own.

Pin icon image

Motion should demonstrate capability, not just decorate a page.

Every scroll-triggered effect should be doing narrative work, not just looking impressive.

Pin icon image

A platform built on speed shouldn't launch on a static site.

The site itself is the first demonstration of what the product actually does.

Pin icon image

Multiple product lines need interactive structure, not one long list.

A tabbed or explorable section respects a visitor's time better than scrolling past everything at once.

Pin icon image

Motion should demonstrate capability, not just decorate a page.

Every scroll-triggered effect should be doing narrative work, not just looking impressive.

Pin icon image

Real performance numbers deserve more than a table.

Animated, on-scroll proof sections give hard data the same energy as the product behind it.

Pin icon image

Major partnerships deserve dedicated space, not a shared logo wall.

Each one is a story worth telling on its own.

01

01 Built a scroll-driven site structure instead of a static, scrolling brochure.

A platform built on speed shouldn't launch on a static site. We built animated stat counters, auto-scrolling partner carousels, and scroll-triggered transitions throughout, so moving through the site felt as considered as the platform itself.

02

02 Turned real engineering numbers into an animated, on-scroll proof section.

Numbers like 1-second decisions and 13M+ transactions deserve more than a static table. We built them to count up and animate as visitors scrolled, giving hard data the same energy as the product it describes.

03

03 Structured the product suite as an interactive, tabbed experience.

Predict, Insights, Marketing, and Rewards are four different capabilities that don't work well as one long list. We built a tabbed section that let visitors explore each one at their own pace, without overwhelming the page.

04

04 Gave major partner brands their own dedicated, considered pages.

Shell, Rakuten, Booking.com, and Crate & Barrel are real, hard-earned partnerships. We built each one its own page and narrative, so every partnership got room to be told as its own story instead of a shared logo wall.

05

01 Built a scroll-driven site structure instead of a static, scrolling brochure.

A platform this dynamic needed a homepage that matched. We built an autoplaying video hero and carefully directed product visuals throughout, giving the first impression the same sense of motion running through the rest of the site.

What we did
Portfolio image
Portfolio image

Ready to look like you're already winning?

Ready to look like you're already winning?

Tell us about your project whether it’s a Website, Branding, or Social Media.

Tell us about your project whether it’s a Website, Branding, or Social Media.

Dubai × Bengaluru

hello@firstdraftstudio.in

Limited Client Partnerships

Dubai × Bengaluru

hello@firstdraftstudio.in

Limited Client Partnerships

Available for work

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Our team

#Creative Squad