UAE

LUXURY INTERIORS, MARBLE & LANDSCAPING

FRAMER WEBSITE BUILD STORY

Cognora Advisory blends AI and human judgment. The brand couldn't look like just another AI company.

A UAE luxury interiors, marble, and landscaping contractor with hundreds of completed projects needed a Framer website considered enough to show the range and precision of that work. Here's what we built.

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ORIGIN

Positioned around ‘design as a dialogue between elegance and purpose,’ DeCore Works spans interiors fit-out, marble creations, and landscape design across the UAE.

ORIGIN

Positioned around ‘design as a dialogue between elegance and purpose,’ DeCore Works spans interiors fit-out, marble creations, and landscape design across the UAE.

SCALE

A genuinely wide track record, 310+ marble installations, 500+ retail stores and kiosks, and 50+ high-end villa fit-outs completed, most new sites in the category can't claim.

SCALE

A genuinely wide track record, 310+ marble installations, 500+ retail stores and kiosks, and 50+ high-end villa fit-outs completed, most new sites in the category can't claim.

CLIENTS

Real, named project relationships, from a Souq Al Jami flagship retail turnkey build to book-matched onyx walls in an Emirates Hills villa, not generic before/after stock imagery.

CLIENTS

Real, named project relationships, from a Souq Al Jami flagship retail turnkey build to book-matched onyx walls in an Emirates Hills villa, not generic before/after stock imagery.

RANGE

Four distinct service lines, Marble, Interior Fitout, Pools & Landscaping, and Interior Wrap, each requiring its own kind of proof and presentation.

RANGE

Four distinct service lines, Marble, Interior Fitout, Pools & Landscaping, and Interior Wrap, each requiring its own kind of proof and presentation.

Pain Point

DeCore Works had done the work. The website had never caught up to how much of it there was.

A contractor with 310+ marble installations, 500+ retail fit-outs, and villas across Emirates Hills has more proof of quality than most luxury brands ever accumulate. But that scale is only worth anything online if the site can actually carry it, sort real project work into something a prospective client can browse by service, and let genuine testimonials do the credibility work they'd already earned. Four distinct service lines, marble, interior fit-out, pools and landscaping, and interior wrap, each needed their own space to be shown properly, without the site turning into an unstructured photo dump. The challenge wasn't the work or the track record. It was building a Framer site polished and organized enough to make hundreds of completed projects feel as considered online as they clearly were in person.

“A track record this size is wasted if the website can't actually organize it into something a client can browse with confidence.”

Services deployed
FRAMER WEBSITE DESIGN & BUILD
FRAMER WEBSITE DESIGN & BUILD
FRAMER WEBSITE DESIGN & BUILD
MULTI-SERVICE SITE ARCHITECTURE
MULTI-SERVICE SITE ARCHITECTURE
MULTI-SERVICE SITE ARCHITECTURE
PROJECT PHOTOGRAPHY CURATION
PROJECT PHOTOGRAPHY CURATION
PROJECT PHOTOGRAPHY CURATION
TESTIMONIAL & SOCIAL PROOF INTEGRATION
TESTIMONIAL & SOCIAL PROOF INTEGRATION
TESTIMONIAL & SOCIAL PROOF INTEGRATION
UI/UX STRUCTURING
UI/UX STRUCTURING
UI/UX STRUCTURING
ONGOING SITE SUPPORT
ONGOING SITE SUPPORT
ONGOING SITE SUPPORT
UGC & INFLUENCER MARKETING

Execution

The team behind it

Web strategists, Framer designers and developers, and content producers built the site around DeCore's existing project archive and testimonials, not a generic portfolio template.

The team behind it

Web strategists, Framer designers and developers, and content producers built the site around DeCore's existing project archive and testimonials, not a generic portfolio template.

Site architecture built around four distinct service lines.

Marble, Interior Fitout, Pools & Landscaping, and Interior Wrap were each given their own dedicated space, so a client looking for one service didn't have to wade through the others.

Real client testimonials and named projects built into the core experience.

Feedback from clients like MVM Capital, Team Petra, and Emirates Hills homeowner Alexander Reed was structured prominently, not buried on a separate reviews page.

A stats section built to carry the brand's actual scale.

310+ marble installations, 500+ retail fit-outs, and 50+ villa projects were designed as a visible proof section, not left as numbers scattered across case studies.

Real project photography curated into a consistent gallery, with WhatsApp and Instagram built into contact.

DeCore's own completed-project photography was organized for consistent quality across the site, while direct WhatsApp and Instagram links matched how clients actually reach out.

01

01 Structured the site around four distinct service lines, not one general portfolio.

A contractor doing marble, interior fit-out, landscaping, and interior wrap can't present all four the same way. We gave each service its own dedicated space, so a client browsing for one didn't have to sort through the others.

03

03 Turned the brand's actual project scale into a visible proof section.

Numbers like 310+ marble installations and 500+ retail fit-outs only work if people see them. We built a dedicated stats section so DeCore's genuine track record did its job the moment someone landed on the site.

02

02 Built real testimonials and named projects into the core experience.

Feedback like Team Petra's Souq Al Jami turnkey build and Alexander Reed's Emirates Hills onyx walls is real, hard-earned credibility. We structured it prominently into the site, not tucked away on a reviews page nobody visits.

What we did

05

01 Structured the site around four distinct service lines, not one general portfolio.

A generic contact form doesn't match how DeCore's clients actually reach out. We built direct WhatsApp and Instagram links into the site itself, matching the way real inquiries happen in this category.

04

04 Curated real project photography into a consistent, gallery-quality showcase.

Marble varieties like Pietra Grey and Calacatta Classico deserve to look as considered online as they do in a finished space. We organized and presented DeCore's own completed-project photography with consistent framing and quality across marble, interiors, and landscaping work.

Before & After

Before

After

Website

No structured site to organize four service lines

A Framer site with dedicated spaces for Marble, Interior Fitout, Pools & Landscaping, and Interior Wrap

A Framer site with dedicated spaces for Marble, Interior Fitout, Pools & Landscaping, and Interior Wrap

Testimonials

Scattered feedback, not visible on the site

Real client testimonials (MVM Capital, Team Petra, Emirates Hills) built into the core experience

Real client testimonials (MVM Capital, Team Petra, Emirates Hills) built into the core experience

Track record

310+ projects with no visible proof section

A dedicated stats section showing the brand's actual completed scale

A dedicated stats section showing the brand's actual completed scale

Imagery

Project photography without consistent presentation

Real project photography curated into a consistent, considered gallery

Real project photography curated into a consistent, considered gallery

Contact

Generic contact form

WhatsApp and Instagram built directly into the site

WhatsApp and Instagram built directly into the site

Category positioning

Risked reading like any other UAE contractor site

Positioned with the scale and precision the track record actually earned

Positioned with the scale and precision the track record actually earned

The scale of the work was never the risk. Building a site that could actually organize and prove it, was.

The scale of the work was never the risk. Building a site that could actually organize and prove it, was.

The scale of the work was never the risk. Building a site that could actually organize and prove it, was.

Results

25+

Premium pages built

Trust

Displayed in every project

Showcase

Of their existing projects

15

Inquiries Since Launch

25+

Premium pages built

Trust

Displayed in every project

Showcase

Of their existing projects

15

Inquiries Since Launch

Beyond the numbers

A genuine, hundreds-of-projects track record finally organized into something a client can browse with confidence

Real testimonials from named clients doing the credibility work they'd already earned, instead of sitting unseen

A site considered enough to match the precision of work like book-matched onyx walls and full retail turnkey builds

Image
Image
Image

A genuine, hundreds-of-projects track record finally organized into something a client can browse with confidence

Real testimonials from named clients doing the credibility work they'd already earned, instead of sitting unseen

A site considered enough to match the precision of work like book-matched onyx walls and full retail turnkey builds

Image
Image
Image

A genuine, hundreds-of-projects track record finally organized into something a client can browse with confidence

Real testimonials from named clients doing the credibility work they'd already earned, instead of sitting unseen

A site considered enough to match the precision of work like book-matched onyx walls and full retail turnkey builds

Image
Image
Image

This wasn't a website project. It was building a site that could finally carry the scale and precision of hundreds of completed luxury projects across the UAE.

This wasn't a website project. It was building a site that could finally carry the scale and precision of hundreds of completed luxury projects across the UAE.

View Website Live

Takeaways for Brand

Takeaways for Brand

Pin icon image

A genuine track record is wasted if the site can't organize it.

Hundreds of completed projects need real structure, not a photo dump.

Pin icon image

Real testimonials outperform generic trust badges every time.

Named clients and named projects do more work than a five-star icon alone.

Pin icon image

Multiple service lines need multiple dedicated spaces.

Folding everything into one portfolio page dilutes each service instead of showcasing it.

Pin icon image

Stats only build trust if they're visible.

A number nobody sees does nothing for credibility.

Pin icon image

Contact methods should match how clients actually reach out.

A generic form is friction when WhatsApp and Instagram are how the conversation usually starts.

Pin icon image

A genuine track record is wasted if the site can't organize it.

Hundreds of completed projects need real structure, not a photo dump.

Pin icon image

Multiple service lines need multiple dedicated spaces.

Folding everything into one portfolio page dilutes each service instead of showcasing it.

Pin icon image

Contact methods should match how clients actually reach out.

A generic form is friction when WhatsApp and Instagram are how the conversation usually starts.

Pin icon image

Real testimonials outperform generic trust badges every time.

Named clients and named projects do more work than a five-star icon alone.

Pin icon image

Stats only build trust if they're visible.

A number nobody sees does nothing for credibility.

01

01 Structured the site around four distinct service lines, not one general portfolio.

A contractor doing marble, interior fit-out, landscaping, and interior wrap can't present all four the same way. We gave each service its own dedicated space, so a client browsing for one didn't have to sort through the others.

02

02 Built real testimonials and named projects into the core experience.

Feedback like Team Petra's Souq Al Jami turnkey build and Alexander Reed's Emirates Hills onyx walls is real, hard-earned credibility. We structured it prominently into the site, not tucked away on a reviews page nobody visits.

03

03 Turned the brand's actual project scale into a visible proof section.

Numbers like 310+ marble installations and 500+ retail fit-outs only work if people see them. We built a dedicated stats section so DeCore's genuine track record did its job the moment someone landed on the site.

04

04 Curated real project photography into a consistent, gallery-quality showcase.

Marble varieties like Pietra Grey and Calacatta Classico deserve to look as considered online as they do in a finished space. We organized and presented DeCore's own completed-project photography with consistent framing and quality across marble, interiors, and landscaping work.

05

01 Structured the site around four distinct service lines, not one general portfolio.

A generic contact form doesn't match how DeCore's clients actually reach out. We built direct WhatsApp and Instagram links into the site itself, matching the way real inquiries happen in this category.

What we did
Portfolio image
Portfolio image

Ready to look like you're already winning?

Ready to look like you're already winning?

Tell us about your project whether it’s a Website, Branding, or Social Media.

Tell us about your project whether it’s a Website, Branding, or Social Media.

Dubai × Bengaluru

hello@firstdraftstudio.in

Limited Client Partnerships

Dubai × Bengaluru

hello@firstdraftstudio.in

Limited Client Partnerships

Available for work

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Our team

#Creative Squad