CZECH REPUBLIC

LUXURY MINERAL WATER D2C & HOSPITALITY

DYNAMIC FRAMER WEBSITE BUILD STORY

Balbin makes the world's first grape-carbonated mineral water. The website had to feel as rare as the water itself.

A luxury Czech mineral water brand, served at properties like Four Seasons Prague, needed a Framer website considered enough to match a product this genuinely rare. Here's what we built.

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ORIGIN

Sourced from a 20-million-year-old artesian aquifer beneath South Moravia, Balbin positions its water with the same reverence the region holds for its winemaking heritage.

ORIGIN

Sourced from a 20-million-year-old artesian aquifer beneath South Moravia, Balbin positions its water with the same reverence the region holds for its winemaking heritage.

PRODUCT

The world's first grape-carbonated mineral water, Ester Water, alongside Still and Sparkling lines, a genuinely rare innovation, not a flavoured-water gimmick.

PRODUCT

The world's first grape-carbonated mineral water, Ester Water, alongside Still and Sparkling lines, a genuinely rare innovation, not a flavoured-water gimmick.

HOSPITALITY PLACEMENT

Served at real, named luxury properties, Four Seasons Prague, Fairmont Golden Prague, Zdenek's Oyster Bar, credibility most water brands never reach.

HOSPITALITY PLACEMENT

Served at real, named luxury properties, Four Seasons Prague, Fairmont Golden Prague, Zdenek's Oyster Bar, credibility most water brands never reach.

PROOF

A genuine, unsolicited customer email praising the water, published as-is, real social proof no brand can manufacture.

PROOF

A genuine, unsolicited customer email praising the water, published as-is, real social proof no brand can manufacture.

Pain Point

Balbin had a genuinely rare product. The website had to feel as rare as the water itself.

A water brand claiming to be the world's first grape-carbonated mineral water, sourced from a 20-million-year-old aquifer, and served at Four Seasons Prague, is making a real claim to rarity. But rarity is easy to undersell online. A generic product site would have flattened Balbin into just another premium water brand, when the actual story, ancient geology, South Moravian winemaking heritage, and a genuinely novel product, deserved a website built with the same care as the sourcing itself. On top of that, Balbin's three distinct products, Still, Sparkling, and Ester, each needed their own space to be understood on their own terms, without diluting what made each one different. The challenge wasn't the product or the story. It was building a site considered enough that scrolling through it felt like an extension of the luxury hospitality settings the water is actually served in.

“A product this rare doesn't get to sit on a generic template. The website has to feel like it belongs in the same room as Four Seasons.”

Services deployed
FRAMER WEBSITE DESIGN & BUILD
FRAMER WEBSITE DESIGN & BUILD
FRAMER WEBSITE DESIGN & BUILD
SCROLL & MOTION UX DESIGN
SCROLL & MOTION UX DESIGN
SCROLL & MOTION UX DESIGN
MULTI-PRODUCT SITE ARCHITECTURE
MULTI-PRODUCT SITE ARCHITECTURE
MULTI-PRODUCT SITE ARCHITECTURE
PARTNER & TESTIMONIAL INTEGRATION
PARTNER & TESTIMONIAL INTEGRATION
PARTNER & TESTIMONIAL INTEGRATION
UI/UX STRUCTURING
UI/UX STRUCTURING
UI/UX STRUCTURING
ONGOING SITE SUPPORT
ONGOING SITE SUPPORT
ONGOING SITE SUPPORT
UGC & INFLUENCER MARKETING

Execution

The team behind it

Framer designers and developers, and content producers built the site to carry the same sense of rarity and heritage as the water itself.

The team behind it

Framer designers and developers, and content producers built the site to carry the same sense of rarity and heritage as the water itself.

A video-led, scroll-driven site structure throughout.

Autoplaying video and scroll-triggered transitions were built into nearly every section, giving the site a sense of motion and atmosphere rather than static product shots.

Three distinct product pages for Still, Sparkling, and Ester Water.

Each product got its own dedicated space and story, so Ester Water's grape-carbonation innovation didn't get lost alongside the more familiar Still and Sparkling lines.

The South Moravian origin story built into the core narrative, not a footnote.

The region's winemaking heritage and the water's ancient aquifer source were woven through the homepage itself, not confined to a separate About page.

Real credibility built visibly into the site, from partner placements to an unsolicited customer email.

Named hospitality partners like Four Seasons Prague and a genuine, published customer testimonial were structured prominently, alongside downloadable water-analysis reports for transparency.

01

01 Built a video-led, scroll-driven site instead of a static product page.

A product this rare couldn't launch on static photography alone. We built autoplaying video and scroll-triggered transitions into nearly every section, giving the site the same atmosphere as the settings the water is actually served in.

03

03 Wove the South Moravian origin story through the homepage itself.

A 20-million-year-old aquifer and a region's winemaking heritage deserve more than an About page nobody clicks into. We built that story into the core scroll experience, so the water's origin was felt before it was explained.

02

02 Gave Still, Sparkling, and Ester Water their own dedicated product pages.

Three genuinely different products don't belong on one shared page. We built distinct spaces for each, so Ester Water's grape-carbonation innovation stood out clearly instead of blending in with the more familiar lines.

What we did

05

01 Built a video-led, scroll-driven site instead of a static product page.

04

04 Built real credibility, partners, testimonial, and transparency, visibly into the site.

Named hospitality partners and a genuine, unsolicited customer email are proof most brands can't manufacture. We structured that credibility prominently, alongside downloadable water-analysis reports, so trust was built into the experience, not buried in a footer.

Before & After

Before

After

Website

No site built to match the product's rarity

A video-led, scroll-driven Framer site with atmosphere throughout

A video-led, scroll-driven Framer site with atmosphere throughout

Product presentation

Three products with no distinct space

Dedicated pages for Still, Sparkling, and Ester Water

Dedicated pages for Still, Sparkling, and Ester Water

Origin story

Confined to a separate About page

Woven into the core homepage scroll experience

Woven into the core homepage scroll experience

Credibility

Partner placements and testimonial unused on-site

Four Seasons, Fairmont, and a real customer email built visibly into the site

Four Seasons, Fairmont, and a real customer email built visibly into the site

Transparency

Water analysis reports not surfaced

Downloadable water-analysis PDFs linked directly from the site

Downloadable water-analysis PDFs linked directly from the site

Category positioning

Risked reading as a generic premium water brand

Positioned with the same rarity and heritage the sourcing actually has

Positioned with the same rarity and heritage the sourcing actually has

The rarity of the water was never the risk. Building a site that felt just as rare, was.

The rarity of the water was never the risk. Building a site that felt just as rare, was.

The rarity of the water was never the risk. Building a site that felt just as rare, was.

Results

3

Distinct Product Lines, Each With Its Own Story

60+

Hospitality Partner Inquiries Since Launch

Premium/Rare

Look & Feel

3

Distinct Product Lines, Each With Its Own Story

60+

Hospitality Partner Inquiries Since Launch

Premium/Rare

Look & Feel

Beyond the numbers

A genuinely rare product, the world's first grape-carbonated mineral water, finally presented with the story it deserves

Real hospitality credibility, Four Seasons Prague among it, built visibly into the site instead of left unused

A site atmosphere considered enough to feel like an extension of the luxury settings the water is actually served in

Image
Image
Image

A genuinely rare product, the world's first grape-carbonated mineral water, finally presented with the story it deserves

Real hospitality credibility, Four Seasons Prague among it, built visibly into the site instead of left unused

A site atmosphere considered enough to feel like an extension of the luxury settings the water is actually served in

Image
Image
Image

A genuinely rare product, the world's first grape-carbonated mineral water, finally presented with the story it deserves

Real hospitality credibility, Four Seasons Prague among it, built visibly into the site instead of left unused

A site atmosphere considered enough to feel like an extension of the luxury settings the water is actually served in

Image
Image
Image

This wasn't a website project. It was building a site that felt as rare, considered, and rooted in heritage as the water itself.

This wasn't a website project. It was building a site that felt as rare, considered, and rooted in heritage as the water itself.

View Website Live

Takeaways for Brand

Takeaways for Brand

Pin icon image

A genuinely rare product deserves a site that feels rare too.

A generic template flattens a real point of difference into just another premium claim.

Pin icon image

Origin stories work harder woven into the experience than filed on an About page.

Heritage should be felt while scrolling, not read as an afterthought.

Pin icon image

Real, unsolicited proof outperforms manufactured social proof every time.

One genuine customer email does more credibility work than a dozen generic testimonials.

Pin icon image

Multiple products need multiple stories, not one shared page.

Diluting a genuine innovation alongside familiar products undersells what makes it different.

Pin icon image

Transparency is a trust signal worth surfacing.

Water analysis reports, or any equivalent proof, do more sitting visibly on the site than buried in a PDF nobody finds.

Pin icon image

A genuinely rare product deserves a site that feels rare too.

A generic template flattens a real point of difference into just another premium claim.

Pin icon image

Real, unsolicited proof outperforms manufactured social proof every time.

One genuine customer email does more credibility work than a dozen generic testimonials.

Pin icon image

Transparency is a trust signal worth surfacing.

Water analysis reports, or any equivalent proof, do more sitting visibly on the site than buried in a PDF nobody finds.

Pin icon image

Origin stories work harder woven into the experience than filed on an About page.

Heritage should be felt while scrolling, not read as an afterthought.

Pin icon image

Multiple products need multiple stories, not one shared page.

Diluting a genuine innovation alongside familiar products undersells what makes it different.

01

01 Built a video-led, scroll-driven site instead of a static product page.

A product this rare couldn't launch on static photography alone. We built autoplaying video and scroll-triggered transitions into nearly every section, giving the site the same atmosphere as the settings the water is actually served in.

02

02 Gave Still, Sparkling, and Ester Water their own dedicated product pages.

Three genuinely different products don't belong on one shared page. We built distinct spaces for each, so Ester Water's grape-carbonation innovation stood out clearly instead of blending in with the more familiar lines.

03

03 Wove the South Moravian origin story through the homepage itself.

A 20-million-year-old aquifer and a region's winemaking heritage deserve more than an About page nobody clicks into. We built that story into the core scroll experience, so the water's origin was felt before it was explained.

04

04 Built real credibility, partners, testimonial, and transparency, visibly into the site.

Named hospitality partners and a genuine, unsolicited customer email are proof most brands can't manufacture. We structured that credibility prominently, alongside downloadable water-analysis reports, so trust was built into the experience, not buried in a footer.

05

01 Built a video-led, scroll-driven site instead of a static product page.
What we did
Portfolio image
Portfolio image

Ready to look like you're already winning?

Ready to look like you're already winning?

Tell us about your project whether it’s a Website, Branding, or Social Media.

Tell us about your project whether it’s a Website, Branding, or Social Media.

Dubai × Bengaluru

hello@firstdraftstudio.in

Limited Client Partnerships

Dubai × Bengaluru

hello@firstdraftstudio.in

Limited Client Partnerships

Available for work

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Our team

#Creative Squad